🌟 Exciting Times for Event Organizers! 🌟
Organizing an event involves careful planning and execution. As event organizers, we are responsible for creating engaging and informative events that meet the needs of our audience. No big news there.
So how can we hit it out of the ballpark when it comes to organizing events?
Here is an idea, incorporating knowledge about learning theory into the event organization process can be a game-changer.
And we the Stas-21 team are here to help, as well as share some ideas and knowledge about it.
🔎 Identify the desired outcomes
In the age of information, attendees seek more than just information transfer; they crave meaningful experiences. Understanding and identifying the event purpose it’s the first part of the equation, creating environments that are immersive, transformative, and facilitate active participation and knowledge retention is a true homerun.
📚 Learning Theory Unleashed:
- Adult learning theory: Incorporate principles like self-directed learning, relevance, choosing sessions autonomy and problem-centeredness, into the event design. That can help create a learning experience that is tailored to the needs and preferences of the adult audience.
- Constructivism: Encourage attendees and participants to connect new information to what they already know, that enhances the process of learning and acquiring new knowledge.
- Cognitive Load theory: Learning and being in new situations requires mental effort. Event venues can be overwhelming and navigating them is not always easy with so much going on. Using visuals effectively, providing opportunities and spaces for reflection and breaking down complex information into digestible chunks creates a more efficient and enjoyable experience.
- Experiential Learning: Create experiences for attendees to engage directly, help them gain practical insights and retain information. That makes the experience memorable and applicable.
- Behaviorism: Behaviors are based on the interaction with the environment, and directly related to the reward obtained. So here is how to do that: either you increase or decrease a behavior (reinforce or punish) and you can either add or remove stimulus. So:
- punish a behavior by adding something (if you do X you get Y*)
- punish a behavior by removing something (you do X you are not getting Z*)
- reward a behavior by adding something (you do X so you are getting Z)
- reward a behavior by removing something (you do X so I remove Y)
*Y (something unpleasant)
** Z (something pleasant)
🌐 Virtual and In-Person Mastery: In our ever-connected world, we need to excel in virtual and hybrid spaces. Applying learning theory principles to events we can help bridge the physical-digital divide, ensuring that attendees are just as engaged and motivated, in-person as well as digitally.
- Adult learning theory:On the event App consider offering self-directed quizzes about the event content.
- Constructivism: On the app create a feature on where attendees can share how their hobbies, previous experiences or previous knowledge relates to the new information they are acquiring while attending the event.
- Cognitive Load theory: Create a digital map to navigate the event venue and structure so it’s easy to get from (a) to be (b). Plus, you can get as creative as you want, by for example placing challenges or games along the way and linking them to the event content and participants present in that particular space.
- Experiential Learning: Offer practical experiences, like after attending a particular session participants can attend a workshop (virtual, on-site or both) to implement some key ideas and concepts mentioned during the session.
- Behaviorism: Here it gets a little bit trickier. Imagine we want people to interact on the app, so this is how we create one that considers the principles behind this theory.
- Positive Reinforcement R+ (increase a desired behavior by adding a desired stimuli). Get a reward. Example: we offer access to VIP features to the attendees that score better on the quizzes.
- Negative Reinforcement R- (increase a behavior by removing undesired stimuli). Get a relief. Example: The more time the attendee interacts with the app less publicity he gets while doing so.
- Positive Punishment P+ (decrease a behavior by adding an undesired stimuli). Get a punishment. Example: You register to a conference, and you don’t show up, the map on your app is going to make you walk the longer root next time you use it)
- Negative Punishment P- (decrease a behavior by removing a desired stimuli). You get a penalty. Example: You use the app in an inappropriate way, you can’t access certain features on the app.
So put your thinking hats on and come up with ways to apply learning theory to organizing event!!!
P.D: 💬 Let’s Connect If you’re passionate about creating exceptional events or are curious about how learning theory can elevate your next gathering, let’s connect! Together, we can explore innovative ways to make your events not just memorable but truly transformative.
Arnau oversees the registration process for the events. Enjoys being part of teams that encourage continuous learning and allow him to think “outside the box”. Graduated in Business Administration and Management. He is fluent in Catalan, Spanish and English.